Length: 800 words ±10% per case study Feedback mode: Feedback will be provided via Canvas. In-class discussions of the case will provide further, general feedback to the class. Assessment Declaration: I declare that in submitting all work for this assessment I have read, understood and agree to the content and expectations of the Assessment declaration (Links to an external site.)Links to an external site.. Learning Objectives Assessed: This assignment assesses Learning Objectives 1, 2 and 4. Focus: In this case we will focus on the marketing research process. Case Study Question: Evaluate the marketing research conducted by Portland Drake Beverages in this case. Using your knowledge of the research process, discuss the research approach(es) undertaken, how they contributed to addressing the marketing research problem, and if the research would be enough to finalise the positioning strategy for Crescent Pure. Justify your responses based on the case data and theory. Tips: ” Focus on the use of marketing research in this case to address the marketing research problem and managerial decision problem. ” You do not have to make a recommendation on the positioning strategy for Crescent Pure, only whether the marketing research conducted has provided them with the right information to make this decision. ” It may help you to make a timeline of the case, identifying what has happened up until this point including what research was conducted and when. ” It may help you to identify all the key people in the case study – who is involved in the research and who will be the ones using the research. Rubric: When grading each case analysis submission I look for five things (see rubric attached on the Information page): ” Application of theory (relevance and quality) ” Addresses key case data (relevance and quality) ” Completeness (Addresses all parts of the assigned question) ” Timeliness (Was the submission made by the due date and time?) ” Presentation (Does the entry demonstrate the ability to communicate and present information in an appropriate format?)
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