After reading the case study in attached, you have to reply to these 4 questions:

1. Identify where (in their value system) and how IKEA have achieved cost leadership.

2. Identify how IKEA have achieved differentiation from their competitors.

3. Explain how IKEA tries to ensure that their ‘hybrid’ strategy remains sustainable and does not become ‘stuck-in-the-middle’.

4. How would you explain IKEA’s business model in terms of value creation, configuration and capture?

The length is 200 to 300 words per question.
The class of this assignment is “Global Strategy”.

The answers will be related to either the case study, and also from the 10 pages I attached you. The teacher recommend to read it and answers using all the materials I provide you.


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