craftsmanship is incompatible with increasing productivity in this company.
We Want More Guitars! Adam Wainwright’s early morning phone call from Valencia, Spain, initially startled his boss, Vincent Fletcher. Adam, a true slave to the latest techno-gadgetry, never called. Yet here he was at 8:00 a.m. Pacific time on the phone to the CEO of Fletcher Guitars in Los Angeles. “What did they do—lose your […]