How do Cessna and Embraer differentiate their products and services from each other? What are their market segments? If applicable, consider categories of organizational buyers, segmentation of buyers, and method of segmentation.FormatLimit your paper to 400 words, excluding references. Format and cite your paper in current APA style, including Times New Roman, 12-point font, and double-spaced. Papers must be grammatically sound and free of spelling errors
 
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