- Strategic Management of Technological Innovation Sixth Edition Textbook Pg 16
- Mini-Case Analysis (Choose 2 of 5 mini-cases to submit): Clean Meat (in Schilling, Chp 2) – Read the case, prepare and submit the assignment questions shown below. The mini-case responses should be no longer than 3 pages in total. Bullet points are recommended. If you chose Clean Meat as one of your 3 cases, submit your analysis in Canvas () no later than Friday, Jan 21 by 7:59 PM.
- What are the potential advantages of the Clean Meat product? What are the challenges of developing and bringing it to market?
- What kinds of organizations were involved in developing Clean Meat? What different resources did each organization bring to make this innovation happen?
- Do you think people will be willing to eat Clean Meat? Why or why not? Can you think of other products and services that faced similar challenges?
- Conduct a five forces analysis? Which forces are strongest and why? How does that impact Clean Meat’s likelihood of success?
- What is Clean Meats source of advantage assuming they can be successful beyond a small burger? How sustainable is it?
- What additional steps should Clean Meat be taking above and beyond raising funds and conducting research?
No outside case data should be used to prepare your analysis or recommendations; however, you are encouraged to apply and integrate concepts covered in the class. You may use bulleted comments, but be certain each one is well explained.
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