Table of Contents
3-1 Discussion: Cognitive Dissonance
What is cognitive dissonance?
What role does it play in regards to attitude and/or behavior change?
What is the role of external rewards in regards to attitude change?
How might a new car salesperson use what he/she knows about cognitive dissonance (sometimes called buyer’s remorse) to make a customer more content with their purchase (and less likely to want to return their vehicle)?
Use research from the Shapiro Library to support your claims. To complete this assignment, review the Graduate Discussion Rubric document.
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