The topic is Psychology pricing and made a project video on Coles and Woolworth before. (a)Short Paper: The final report will be in the form of a short paper. Your paper should include following headings: Abstract: A summary of your paper (not more than 150 words). Introduction: You will start by introducing the key concepts of the chosen topic Literature review: You will write about related research articles (minimum 2) you found via Google Scholar and the UTAS Library portal. A literature review is an evaluative report of information found in the literature related to your selected lecture topic. The review should describe, summaries, evaluate and clarify this literature. It should give a theoretical base for the research and help you (the author) determine the nature of your research. Implications: In this section, you will use a real world example(s) to apply the theories from the lecture topic and related research articles and explain how your findings contribute to the understanding of consumer behaviour? patterns in a real business world. Report: 2000 words, excluding reference list, or appendices. Complete marking criteria will be provided on rubric. A minimum of 14 references from peer-reviewed marketing research journals is required. a note: my topic is psychological pricing and to write this report we need to relate this lecture slide topic perception and i upload the perception topic lectures slides in folder which help you to write about it and examples. please have look in rubric which will tell you how tutor will mark this report.
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