Table of Contents
Overview
Organizational branding is something that we encounter in our daily lives, often without realizing it. In this assignment, you will select a well-known organization and analyze its brand image, aesthetic, brand components, and brand strategy.
Prompt
Select one of the following organizational brands:
Nike
After selecting an organizational brand, explore the brand’s official online presence (such as its website and marketing materials). Then, create a written analysis of your selected brand. Specifically, you must address the following rubric criteria:
- Brand Image: What are the organization’s mission, vision, and values, and how do they inform its brand image?
- Aesthetic: Based on the brand’s official online presence, what are its key visual components (e.g., its logo, typography, or color palettes), and how do they contribute to the organization’s brand image?
- Branding Components: What key branding components are clearly apparent in the brand’s digital presence, and do they align with the organization’s brand image?
- Brand Strategy: What brand strategy components and considerations are being used?
- Effectiveness of Brand Strategy: Based on the organization’s brand image and target audience, do you believe the identified brand strategies are effective? Why or why not?
Guidelines for Submission
Submit this assignment as a 350- to 500-word Word document. Any sources should be cited according to APA style.
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