To give the brief outline on the company and its marketing strategies. The things to include in the assignment is given in the uploaded pdf file. Value chain, Porters diamond model and Star analysis must be included in the assignment.Firm strategy to compete in an International market environment o Explain the relevant model to analyse a firms overall strategy o Provide evidence that supports the recommended strategy o Utilise the findings of the STAR analysis to substantiate the choice o Critical access the firms strategy (pros/cons) o Recommendations for the future • Identify a relevant framework/model/theory to explain how the companies utilises a particular firm strategy to succeed in a global market environment • Possible relevant theories: Globalisation-Responsiveness framework is a relevant idea that could be used here
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