Marketing Plan Project Writing Guidelines: The cover page can contain graphics The assignment needs to be double spaced with a 12 pt. font. Sub-titles need to be utilized according to current APA guidelines and reflect the subject being discussed. . All sources used outside of the text should be scholarly articles or solid dependable non-scholarly sources. Use an endnote (Author, Date) followed by a period to properly cite all information. Include a reference page, listing all sources used (in alphabetical order) in proper APA format. Marketing Plan PowerPoint Presentation (20 possible points): Prepare to present your findings and recommendations to the Board of Directors for your Marketing Plan. Your objective is to persuade the board to approve your recommendations for changes in their marketing strategy and all phases of implementation. Since this is the Board of Directors, do not provide historical, or background information about the company unless it is key to the rationale of your recommendations. Your presentation should include: Findings uncovered in the SWOT analysis that are the basis for your recommendation. Overall strategy recommendation based on competitive advantage. Analysis and description of target audience as it applies to this strategy. Strategy decisions in all 4 areas of Product, Price, Distribution and Communications and rationale. Implementation plan and conclusions. You must include notes or record the presentation via Collaborate to simulate a live presentation. Format: 10-15 slides in PowerPoint loaded to the Assignments folder as a PDF only.
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