Required: Develop a concise business report (2000 words maximum excluding Executive Summary and References). The report must address a relevant issue or problem of importance to international marketing. Use the the assessment criteria as you co-write and proof the report for submission. Direction and guidance with layout, details of references or sources and related details form part of (formative) in-class and on-line activity. Each partnership is encouraged to make full use of the prescribed textbook and set readings.
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