The Marketing Management report weighting 50% within the module.John Lewis Partnership is a retail company that targets both the consumer and business markets. Core marketing principles and practices include how the needs of the customers are met. You are expected to investigate the use of marketing research, advertising and segmentation as part of your analysis of one of John Lewis Partnership product areas, which is Furniture. You are required to write a 2,500-word informal report in the format of a marketing plan Spend some time viewing John Lewis official website and using a range of marketing frameworks, models and concepts, addressing the following
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