Solomon writes in Chapter 12 of Consumer Behavior that “Members of every society divide into the “haves” and the “have-nots” (though the amount people “have” is relative).” He also discusses social class and consumer identity. One of the most famous social class scales is the one developed by Lloyd Warner in 1941. Warner’s six divisions are:
a. Upper Upper (old rich)
b. Lower Upper (new rich)
c. Upper Middle (professionals and owners)
d. Lower Middle (lower-paid, white-collar workers and high-paid, blue-collar workers)
e. Upper Lower (blue-collar workers)
f. Lower Lower (underemployed and unemployed)
Which of Warner’s social class divisions most accurately describe where you are with respect to social class? To which class do you aspire? How important is social class to you? Does our social class havean effect or influence the way we utilize health care? Why or why not?
Solomon, M. R. (08/2016). Consumer Behavior: Buying, Having, and Being, 12th Edition [VitalSource Bookshelf version]. Retrieved from https://bookshelf.vitalsource.com/books/9781323576045
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."
"Order a custom Paper on Similar Assignment at essayfount.com! No Plagiarism! Enjoy 20% Discount!"
