1. Discuss your favorite article from presentations (not your own). What did you learn and how can you apply it to your own potential business or career?• Is Marketing and Art or Science? (Article) 2. Jagr-meister is changing its brand image from frat boys to drink connoisseurs. After reading the article, choose an alcohol brand of your taste and create a new image for them.3. After watching this Amanda Palmer video, how would you advise an up-and-coming music artist on crowdfunding. What sort of incentives could you offer in order to build engagement and excitement?
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