Consumer Market Study on the Functioning of E-Commerce and Internet Marketing and Selling Techniques in the Retail of Goods.

Consumer Market Study on the Functioning of E-Commerce and Internet Marketing and Selling Techniques in the Retail of Goods.

Executive Agency for Health and Consumers Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Final Report Part 1: Synthesis Report Prepared by Civic Consulting Subcontractors: TNS opinion Euromonitor International 09.09.2011 Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Final Report Part 1: Synthesis Report Prepared by Civic Consulting Subcontractors: TNS opinion Euromonitor International Civic Consulting Potsdamer Strasse 150 D-10783 Berlin-Germany Telephone: +49-30-2196-2297 Fax: +49-30-2196-2298 E-mail: [email protected] Title Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Dr Frank Alleweldt, Dr Senda Kara (directors) Dr J. Rupert J. Gatti, Dr Paul A. Kattuman, Dr Vincent Mak (price comparison websites, analysis prices online/offline and consumer choice) Assistant Professor Yu Jeffrey Hu, Professor Erik Brynjolfsson (economic analysis), Anna Fielder (factors affecting internet retail experiences) Dr Steve Schwarzer, Tanja Kimova (consumer survey, TNS Opinion), Mark Bevan, Victor Chauhan, Jonas Cerneckis (price collection, Euromonitor International) R?mi B?teille, Harriet Gamper (researchers) Dr Senda Kara, Dr Frank Alleweldt, R?mi B?teille, Harriet Gamper Donald Blondin, Lenka Filipova, Paul Hockenos, Lukasz Kocinski, Arabel Luscombe, Neva Nahtigal, Jesse Rothenberg, Johanna Warken, Aysun Yahlier 09.09.2011 Reported by Reviewed by Support team Report finalised on Consumer market study on the functioning of e-commerce and Internet marketing and selling techniques in the retail of goods Contents KEY CONCLUSIONS EXECUTIVE SUMMARY 1. INTRODUCTION

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