Discuss concepts of marketing for a relevant services industry.
Assess the impact of the marketing environment on the industry.
Evaluate the relevance of consumer markets in the industry.
Discuss the rationale for developing different market segments
Assess the importance of components of the marketing mix to the industry..
2.2 Analyse pricing strategies and policies in relation to the industry.
Evaluate the implementation of the marketing plan for an appropriate product or service
TASK B. Organise a trade show on a service industry which should take into account
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