Collect TWO advertisements which are controversial. Additionally, collect a trade press article for each of these two advertisements which discusses the controversy. See below for examples of each: Ford controversial ad Ford apologies for tying women up trade press article discussing the controversy. For each advertisement that you choose, provide a 200 word analytical critique using the following as guidance: a) What were the objectives of the advertisement (from the brand’s perspective)?
Stage 2: Award Winning (200 words) Find an example of an award winning campaign and discuss the following: a) Did the campaign affect consumer behaviour in a sustainable, ongoing way? b) Name the key elements that make the campaign award winning.
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