View the following TED Talk video by Wendy Woods on The Business Benefits of Doing Good.
https://www.ted.com/talks/wendy_woods_the_business_benefits_of_doing_good?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare
After watching the video, read the article complimentary to the video: Total Societal Impact: A New Lens for Strategy (BCG Henderson Institute)
https://www.bcg.com/publications/2017/total-societal-impact-new-lens-strategy
After viewing the video and reading the article, respond to the following questions in essay format.
- How does Total Societal Impact (TSI) differ than CSR?
- Find a company already using TSI and provide a summary of its process and outcomes from TSI implementation.
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