Read the case study on Costco, and then answer the following questions by applying course concepts from Module 1. All cases are located in the textbook, following the chapters.
- Using the Strategy Diamond, identify the elements of Costco’s strategy. Use headings and bullet points rather than paragraphs.
- Evaluate this strategy using the 3 Tests of a Winning Strategy (Chapter 1). Note whether or not it passes each of the three tests and why or why not. Again, use headings and bullet points.
- Using 1 or 2 elements of the Strategy Diamond, discuss specific elements of Costco’s strategy that either made the company vulnerable to the effects of the pandemic OR that helped the company be resilient during this time.
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