Just create the speech. I will make the video later using the speech.


Create a video press release as the PIO in the immediate aftermath of the  using the communication theory that you feel is most appropriate.

Also submit a short reflection describing your rationale on the theory you followed, the information you shared, and the decisions you made. How was your Crisis Communications Plan helpful? Submit your reflection as a Word document.

In your video press release:

  • Give statements and inform the community as to what happened in the event,
  • What the community’s current status is, and
  • Any current instructions to the community from the Incident Command Team and community leadership.

    Begin your response by stating “Exercise, Exercise, Exercise.” Also write “EX EX EX” at the beginning of any textual description associated with a video. Failure to do so can lead to automatic failure of the assignment.


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