• The hook
  • The thesis statement
  • A clear description of why the topic is significant


  • An overview of the setting, background, etc.
  • All of the key people involved
  • Some semblance of foreshadowing
  • The onset of the event
  • The climax
  • The resolution or the ending


  • What was the moral of the story?
  • How was the event significant?
  • What is the call-to-action?

Writing prompt 

  • -Sometimes, leaders are in denial that a crisis could occur. Define effective crisis management and the strategies needed to plan for a crisis or event.
  • -Effective crisis management requires a strategic mind-set. Explain the four key distinctions from a strategic orientation perspective.
  • -What is meant by environmental uncertainty?  How is this beneficial to crisis planning?
  • -Identifying potential threats to an organization is an effective method to prepare for a future crisis. Perform a crisis vulnerability assessment of your organization.  Assess each threat in terms of its likelihood and potential impact.

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