Choose one (1) ad from one of the historical Life magazines available on at Google Books and conduct a “sign” (semiotic) analysis of it, which will become the raw data from which you will draw a conclusion (your thesis statement). The analysis will function to uncover what cultural value or values your ad exploits. Your thesis statement will be the answer to the following question: What is the underlying cultural value or belief that the ad supports or endorses? Don’t forget to consider the historical context of the ad.
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