Describe your academic and career plans and any special interest that you are eager to pursue at IU. Also, if you encountered any unusual circumstances, challenges, or obstacles in pursuit of your education, share those experiences and how you overcame them. (400)

I grew up with great food. As a child, I was often in the kitchen helping out, though I got in the way as much as I helped. With the internet, I was able to try new recipes, and in middle school I had a little baked-goods business. The joy I get from seeing people enjoying my food confirmed my interest in a career in the food industry. In the future, I would like to have my own Vietnamese food business.

Indiana University’s in-depth business program is the ideal place for me to learn about starting and managing my food business. I am particularly interested in studying the relationship between business and culture. Vietnamese food is more complex than pho and spring rolls—after all, there are almost sixty different ethnic groups in Vietnam; these two food items barely scratch the surface of Vietnamese cuisine.  I want to learn how to bring the depth of Vietnamese culture to the customers. Through a wide variety of food experience, I want to create for my customers an experience that is more reflective of Vietnamese culture. At IU, I want to learn how to develop and brand my food concept. Marketing will be crucial to my business, and I would like to learn not only marketing strategies but also communications, particularly international communication.

As much as I love Vietnamese food, I am also excited about learning about the food business in other cultures. For this reason I am particularly interested in IU’s Business and Culture program in Barcelona. In addition to learning about the business side of food, Barcelona will give me an opportunity to learn Spanish cuisine. Since I am intrigued by Spanish food and have been trying my own Spanish – Vietnamese fusion, I want to connect my business learnings to food cultures.

Another reason I am attracted to Indiana University is its comprehensive computer science program. I believe computer science would enhance my business studies. Businesses rely heavily on software applications. Transportation services like Uber and Grab would not exist without applications that connect the driver to the customer. Software applications also allow restaurants to expand their food delivery service. A knowledge of computer science will help prepare me for my food business goal.

 

 


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