Overview of an Element of Strategic Analysis given in a Class Presentation
Length: Presentation 30 minutes plus Question and Answer.
Purpose: To investigate the tools and techniques of strategic analysis and to summarise their key features, and the ways in which they can be applied in a commercial organisation.
The analysis should address four issues:
1. The proposed methodology (20% of available marks).
2. Critical responses to the use of this technique (30% of available marks).
3. Applicability to strategy development in the hotel industry(15% of available marks)
4. Recommendations, including justifications, of how the organisation should address these key strategy issues for the future (35% of available marks).
The recommendations should be consistent with the analysis and pick up all major issues identified in the analysis. Students will be assessed on their Question and Answer performance. Attention should be given to presentation and the logic of the argument.
Overall, marks will be awarded as follows:
16 marks for content – based on:
o The accuracy of the summary of the chapter you have been assigned
o The explanation of the tools and methods in the chapter
o The relevance of your critical appraisal of strengths and weaknesses
o The application of the ideas to hotel industry
4 marks for the actual presentation – based on:
o The clarity and logic of the presentation
o Defence and ability to answer questions
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