In this assessment, you are asked to develop a digital marketing campaign plan to promote a city or town of your choice. The purpose of this campaign is to increase the number of Australian visitors to your city. You can choose any city outside Australia. IF possible, can you assign the same expert who did my previous assignment for the same course. Order ID: 790863 Deadline: 6 April 2019 Word Count: 2000 (excluding Reference) Please read the attached assignment details & guidelines document to know how to write this assessment. Please read the rubric before writing the task. Moreover, I want a newly written report, please don’t send me a similar report on other sample assignments of other students, because my university will find it out. Write a new Situational Analysis assignmnet. How do you segment the market and what segmentation bases are you using? Who are you specifically aiming to reach through online media communication channels (target market segments)? What online experiences do they seek? What criteria do you use to determine the attractiveness of the target market segments? Criteria could include online revenue contribution, profitability and brand loyalty, organisation capability, etc.
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