Devise a digital marketing strategy for your campaign.

1. FROM THE figure, see how high the operating result is for 1,000 overnight stays.  For 1,000 overnight stays, 120,000 are experienced. This is precisely the fixed costs covered. The variable cost is 30,000 (150,000-120,000). These are not covered by revenue. So the operating result is minus 30,000

2. HOW HIGH IS THE COVERAGE FOR 2000 nights? DB = revenue (turnover) minus variable cost here is 240,000 -70,000 (190,000 – 120000) =70000.

3. How do you call the span with 1 marked span? Gain (revenue minus cost)

4. How do you denotes the 2 marked stele in the picture? What does this position mean? 5. break- even point (profit threshold); in intersection of proceeds and cost cover the revenues exactly the cost. Above this operating result, the operating profit achieves, below it makes losses.

5. What marketing measures can they recommend in order to increase the occupancy rate of room rental scan be?

6. How can they ensure that each guest has an equal service quality?

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