Consider the companies Barry Callebut, Cargill, Mondelez, and Hershey. With a focus on one of these companies identify the marketing mix of this organisation. Consider the product, promotion, distribution and pricing strategy of this organisation. Using a SWOT analysis, position your chosen organisation against the three other competitors listed above. Ensure your SWOT analysis is carefully explained. Identify, with reference to at least 20 academic journal articles the sustainable marketing principles your chosen organisation is following. Argue whether this strategy is successful or could be improved by following other principles. 2) Structure: This paper must have an introduction. Each question above should be answered in its own section. Diagrams should be used and explained. A Harvard compliant bibliography (or reference list) and Harvard compliant in-text references must be used. The item must be submitted via the LMS portal. 3) The assessment task examination criteria may be found here: Image result for criteria icon Please find the format in the attachment that how the assignment should be completed Useful references: Book section: “Sustainability goods” (pages 50-69) from Readings and cases in sustainable marketing: A strategic approach to social responsibility book (to log in with LTU username & password) Leonidou, C., Katsikeas, C., & Morgan, N. (2013) “Greening” the marketing mix: do firms do it and does it pay off?. Journal of the Academy of Marketing Science, 41(2), 151-170. (especially “Green marketing program” section) (to log in with LTU username & password) Book section: “The last mile: Pricing for life” (pages 294-302) from Readings and cases in sustainable marketing: A strategic approach to social responsibility book (to log in with LTU username & password) Book section: “Strategic brand promotions: Prospects for sustainability marketing” (pages 303-309) from from Readings and cases in sustainable marketing: A strategic approach to social responsibility book (to log in with LTU username & password) Leonidou, C., Katsikeas, C., & Morgan, N. (2013) “Greening” the marketing mix: do firms do it and does it pay off?. Journal of the Academy of Marketing Science, 41(2), 151-170. (especially “Green marketing program” section) (to log in with LTU username & password) Book section: “Sustainable distribution” (pages 163-175) from Readings and cases in sustainable marketing: A strategic approach to social responsibility book (to log in with LTU username & password)
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