Chapter 18, Segmentation and Targeting Workbook, in our books contains a process for constructing a targeting matrix. Please complete the following:
Task:
THE COMPANY YOU WILL BE LOOKING AT IS DOLLAR SHAVE CLUB, AFTER ITS SALE TO UNILEVER
* Identify a company: DOLLAR SHAVE CLUB (do not use the examples from Chapter 18)
* Analyze the company according to the eight steps in Chapter 18
With each step, specify:
What is the product or output (e.g. Step 5 is to select a strategically viable segment(s). So, what is the segment(s) analysis suggested you use?)?
What process or methodology did you utilized to arrive at the product or output?
Also:
Construct a Targeting Matrix(MOST IMPORTANT MUST CREATE A TARGET MATRIX, LOOK TO THE ATTACHED FILES FOR EXAMPLE)
Provide a summary statement, based upon the data generated in the previous steps, of how the segmentation and targeting analysis suggests market opportunities
> No more than 5 pages in length
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