4 page market strategy for Dyson Cordless vacuum cleaner (Dyson 360) Describe how you would develop the marketing strategy for the new Dyson vacuum cleaner. First, you’ll need to consider product or brand strategy. Keep in mind the needs/wants of your target and how you’ve decided to position your product relative to the competition. Second, you’ll want to think about pricing strategy. Pricing is very strategic as it is the only marketing mix variable that generates income for Dyson Third you’ll need to consider distribution and supply chain strategy. These strategic decisions all deal with how consumers acquire your product. Will you market directly to consumers, or have a number of intermediaries? What channels and intermediaries will you use? Will you use exclusive, selective, or intensive distribution? Finally, you should consider your integrated marketing communications and promotion strategy. The marketing communications and promotion strategy is often the most visible element of a marketing strategy. Dyson’s communication strategy involves developing an integrative mix of a number of different tools at your disposal, while keeping in mind the needs and characteristics of the target market(s).
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