Different ads have different appeals, in summary we could categorize them into
Rational
appeals: show the desired benefits such as function, quality, economy, etc.
Emotional appeals: use positive emotions such as love, pride, joy, and humor. (Be careful with negative emotions such as fear, guilt, and shame).Moral appeals: directed at the sense of “right” and “wrong.”
Please answer the following two questions
1) Please use youtube.com or the companies’ websites to find a real world ad clip for each appeal, and post their links here.
2) For each clip, please evaluate the ad.
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