I am doing an Assignment for my marketing class “In Search of a Customer”
The Company I
have choose is Endy Mattresses.
How would you approach this questions?
Based on the specific nature of the product and/or service your chosen company offers, develop a clear picture of your company’s customers. Focus on the internal and external influences on them, and be sure to consider some combination of psychological, socio-cultural, and situational influences.
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