Aims This is a significant project which aims to give you experience in the processes involved in entering a new market. Instructions: You are required to assume the role of an international marketing manager who has been placed in charge of international marketing for a domestic organisation, or an organisation that has a presence in the domestic marketplace. Your task is to: select a country in which you would consider doing business and analyse the marketing environment in that country develop an international marketing strategy for the introduction of your organisation’s products/services into that new market.
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