Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, complete the following instructions:
Write a 1,050- to 1,250-word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:
Target Market
What is a target market?
What is the target market of the product or service selected?
What is the importance of selecting a target market?
What issues and questions must be considered when selecting and managing a target market?
Branding
What is a brand?
Why is branding important?
After selecting a current, common health care brand, address the following:
What images or thoughts do you relate to that brand?
Does the branding appeal to the market? Do those images influence consumers’ decisions to buy or use that brand?
Is the product successful?
What is the profitability of the product and what is the effect on the bottom line?
If this were your product or service, what might you do differently?
Cite 3 peer-reviewed, scholarly, or similar references to support your paper.
Format your assignment according to APA guidelines.
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