We need a speech written. It needs to have the following in it… You have been engaged by Ethical Trading Group (your client) to prepare a written report for their Board of Directors in regards to formulating an integrated marketing communication plan including developing a brand message for use across the entire organisation, selecting appropriate tools and establishing processes which empower customers. Your brief from the client includes the following: • develop client and customer messaging that can be engaged across multiple distribution points, specifically in relation to a brand message • evaluate fit-for-purpose tools, techniques and solutions that are effective within a convergent media environment considering the use of mobile devices and up to date communications technology • provide advice on processes that empower customers • advise on potential experts which could be consulted in regards to marketing communications in a convergent environment • An implementation plan for the roll out of the new brand message which includes a sequence and schedule of the required activities, including how implementation will be monitored and communication to stakeholders will be managed. I have attached the PowerPoint Presentation that I will be going off.
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