Question 1: Explain five ways in which technology is changing the marketing mix. Be sure to address each of the Four P’s. Address what is changing, why, change drivers, likely results, etc. (2 pages minimum)
Question 2: Explain the concept of “creative destruction”. Discuss this concept in the context of a product/brand that has been destroyed (creatively), and product category that has been destroyed, as well as an entire industry that has fallen to influences that killed its potential. (2 pages minimum)
Only weblinks or parenthesis in text are needed for source citation, no works cited page is necessary.
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