Explain why,in business and marketing planning, it is necessary to find a balance between the planned and emergent approaches to strategy; andcompare the effectiveness of “Game Theory” (as described by Nallebuff and Brandenburger) and scenario thinking in assisting marketers to find an appropriate balance between these two approaches to strategy. 1. Could you pleasehighlight to me in different colours font on which part of the questions are you referring and it is confusing to me; 2. The question did not ask about Competing on the Edge so there’s not a need to include in it as the question did not want it;
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