This assessment requires you to apply critical thinking and to showcase your learning in terms of theoretical /conceptual application. Your question, see below, relates to the topic of ‘Marketing – Extended marketing mix’. Also, you are required to integrate other applicable topics chosen from chapters 1-8 and incorporate research material in order to justify your critical analyses. Your written reply should be between 600-700 words inclusive of in-text citations but not the Reference list – Remember to apply the Harvard WesternSydU style. Do Coles and Aldi use similar or different strategies in the application of the ‘Extended marketing mix’? Provide clear explanation in support of your answer.
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