Explain why the brand has been unsuccessful in their digital marketing strategy. Identify and describe the target customer the brand is trying to appeal to. Why does the brand not succeed in meeting the needs/wants of the target customer digitally (not in terms of product offering). You have been asked to implement Facebook into your digital marketing strategy. Please explain how you would implement Facebook and draw or visualise what an example of your marketing would look like. Use theory from the lectures to support your idea.
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