1. What stage of the product life cycle do you think the fashion business is currently at, based on its present circumstance? Please provide convincing justifications for your thoughts. Can you also advice on next steps? 2. Based on the strategic choices available to Harwell group, critically review a minimum of three strategic management models. 3. Advice on how consumers can become attached and remain loyal to ‘Zest’ over other energy drinks. 4. Provide three clear recommendations on how Harwell group can change its system and manage the change management process as effectively as possible and avoid disruptions to its current sales and marketing during the change process.
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