Final Exam: Writing Assignment

The final exam for Marketing Communications is a writing assignment with several elements from both new and traditional media. 

The press release goes to members of the media, and the social media goes to consumers who could be interested in this news.

It begins with writing a press release that announces a newsworthy event to the media.

The subject of your press release can be one of the following:

  • Go to 
    • There are MANY slides shows of collections from Fashion Week.
    • Pick one and write a press release as though this show just occurred.
    • Note the looks, the influences, and write a quote for the designer explaining what the inspirations and point of view were for this collection.
  • Go back to our Press Release module and follow the guidelines for writing a newsworthy press release.
  • NOTE: The press release MUST exactly follow the specified format and it must be 100% written by YOU!

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