For the Week 3 paper, complete the following tasks:
- Analyze the marketing environment. Outline what factors you should be aware of and how you will adjust accordingly.
- Perform a competitive analysis. Who are the firms competitors and what is their positioning strategy for similar products? What are their marketing tactics?
- Using the market research process outlined in your textbook, develop a research study to help you determine the pricing strategy for the product. What research method would you use and why?
Submit your answers in a 3-4 page Microsoft Word document.
- Support your analysis of the negotiation situation, process, and factors by using appropriate examples and research.
- Cite any sources you use in APA format on a separate page.
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