Critical Evaluation of the Contribution of Current Marketing Management Theory and Practice. Context: The Fast Moving Consumer Goods (FMCG) industry includes household items bought when shopping in the supermarket; termed ‘fast moving’ because these items are quick to leave the shelves, tend to be high in volume and are low in cost. These products are often the essential items we use or consume in our everyday lives. This is a multi-million dollar sector, marketing some of the world’s most famous household brands. MY ORGANISATION IS CADBURY THEN CHOSE ONE OF THEIR PRODUCT FOR PART 3 FOR RECOMMENDATION, 20 REFERENCES AND IN-TEXT CITATION WITH HEADINGS AND SUB-HEADINGS, IMAGES AND TABLES TO ILLUSTRATE FINDINGS
 
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