The Consumer ” Lucky Jeans ” same company that you did last time
The next step in developing a promotion campaign is to understand who your customer is. Conduct research and prepare a report describing your target market in terms of:
· Where does your target market fit in the fashion cycle?
· What societal trends, discussed in Chapter 1, affect your target market?
Report requirements:
·
· pages double spaced, Times New Roman or Arial, 12 point font, 1” margins
· Include headings and page numbers
· In-text citations
· Reference list (APA format)
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