Chapter 3 Discussion 5
For this week’s discussion read the case of the Pinto fires by Dennis Gioia on pg 65-69 in
text and the reflection on the Pinto Fires Case by Dennis A. Gioia (pgs. 99-104 in text)
and watch the video about Milton Friedman’s opinion on the Pinto case. With all this in
mind answer the following questions:
How do you feel about the way Ford assigned monetary value to human life?
What explanation did Prof. Gioia give for his failure to act on his values?
Many Ford customers would have chosen not to pay the $11 for the gas tank. Which
Psychological biases would feed into this?
List three points of advise Prof. Gioia gives in his refection to budding organizational
decision makers.
After you posted your answers, respond to at least two classmates’ posts. Please respond with no
less than 100 words to each classmate


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