Question: Issue is to internalize the mindset in terms of culture, philosophy, economics, geography, valves, politics, intitution, history and family structure. THE COUNTRY IS EGYPT… MUST BE 100% PLAGARISM FREE
Objective: To understand the development of mindset and its interaction with consumer behavior and marketing/ advertising strategy
Double spaced 5 pages with references and citations
Research source: Notes on blackboard or handouts or any other material
Broad basis of mindset/cultural perspective: Prof. Siddiqi’s diagram relating
mindset to behavioral/psychological processes (perception, attitude, etc.),
marketing & consumer behavior.
Some demographic/economic/technological/political factors may be relevant
in the evolution of mindset as shown in the diagram
Analyze your selected advertisement in terms of message, pictorial, copy,
layout.
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