As a Formal Letter, develop a Sales message for the following scenario: 
You are the Director of Marketing for Fair & Fresh Farming, 513 E. Valentine Rd., Glendive, MT 59330.  You are going to draft a formal letter providing an enticing, accurate explanation of the service, invite reader to subscribe and focus on audience benefits.  You are to decide who the potential new member is and name the person.

Fair & Fresh Farms is an organic farm that partners with other organic farms to provide customizable boxes of farm fresh veggies and fruits through subscription on-line for home delivery.   Because these co-op type outfits prices while higher than conventional markets, are not exorbitant and the delivery services offers priceless convenience.

Your competitors are:
– Whole Foods Market, other supermarkets capitalizing on the farm-to-table trend
– Weekly farmers’ markets selling local produce/fruit
– Big box stores (Costco, Wallmart)
The advantages of receiving these boxes:
– Fresh seasonal produce free of herbicides & pesticides
– Subscribers can customize boxes through website or let farmers select content
– Supporting small family, local farms receiving in season fruit/veggies

Depending on locations, boxes are received Tuesday or Wednesday of ordered by 10 a.m. Sunday; for Thursday/Friday delivery orders must be placed by 10 a.m. Tuesday. 

New members receive 20% off first order.


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