The idea behind this exercise is for the class to generatedata comparing companies in many different industries.This data will be used to compare these industries froman Operations and Supply Chain view to better understanddifferences. Be prepared for a lively class discussion forthis session.Step 1: Pick an industry that you fi nd interesting. Thismay be driven by a company by which you would like to22 section 1 STRATEGY, PRODUCTS, AND CAPACITYbe employed or by some other factor. Within the industry,identify three companies that compete with one another.In order to ensure comparability, go to http://money.msn.com, fi nd and enter the company stock symbol, and thengo to Fundamentals, Company Report. The industry is inthe fi rst column, under Company Information. Find threecompanies that are in the same industry.Step 2: Collect data related to each company. At a minimum,fi nd the income per employee, revenue per employee,receivable turnover, inventory turnover, and asset turnoverfor each company. This data is available under “Fundamentals,”“Key Ratios,” and “Mgmt Effi ciency” on the website.You might also fi nd it useful to review the “CompanyReport” for each fi rm. Here read the description of eachcompany to better understand how they do business.Step 3: Compare the companies based on what you havefound. Which company appears to have the most productiveemployees? Which company has the best operationsand supply chain processes? Which company is most efficient in its use of credit? Which company makes the bestuse of its facility and equipment assets?Step 4: What insights can you draw from your analysis?Benchmarking is a process where one company studies theprocesses of another company (or industry) to identify bestpractices. What could your companies learn from benchmarkingeach other?
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