Assessment Breakdown For a company of your choice develop a new idea for a new service or product. Discuss the idea generation process including the advantages and disadvantages of each of the sources identified above. (30%) You must demonstrate how your product/service complements the current offering of your chosen company. You must also demonstrate the value your new product/service will deliver to the customer. (30%) You must demonstrate the various analyses you have conducted to prove the feasibility of your product/service. These include market, economic, technical and strategic analyses. These answer questions such as: does the new product require new technology? Is the risk or capital investment excessive? Is the market for this product large enough to turn a profit? (40%)
 
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