Topic: Global Challenge simulation game- case based analytical and critical essay

This individual assignment consists of a structured essay of around 2,500 words (+/- 200 words). This paper should demonstrate a good understanding of the challenges facing international businesses as observed through the computer simulation, but should also reflect on how the challenges link to current academic approaches to the subject. A synthesis of theory, examples from practice and reflections on the Global Challenge simulation game is required. The essay should have a definite structure, sub-headings and Harvard style references. It is expected that the essay utilise the simulation to reflect contemporary international business against. The topics covered in the lectures will give students suggestions and ideas for essay titles and could be adaptations of the following:

Adaptation and standardisation in marketing strategy especially marketing communications, consumer culture and product adaptation.
International HRM, staff recruitment challenges and ex-pat host country tensions.
Managerial control, corporate strategy and international operations.
Rapidly internationalising firms and SME activity.
Strategic alliances in the telecommunications industry.

ESSAY WRITING REQUIREMNT:

Please log in https://sim.cesim.com/ to check the whole process of simulation result in detail to prepare to write the essay

For the case company background for the simulation, please go through the PDF document “Case_description-en_EN”

My team is blue in Universe 3

You can collect every step of data by using the button of “ Results” in the simulation page to see the data of comprehensive process for 7 rounds for reflection and analysis

The professor wants 70% theory discussion and 30% example from simulation

In order to help you know what are doing in the simulation, I also upload another document called: “my cesim simulation process” if you have questions on simulation, please take a great look on it

If do not understand what’s happening in our simulation, you are free to use your imagination to write based on the data to write for the example

The most important: to follow the Assesment Brief document to write the essay

I will also upload the textbook and all relevant journals, if possible please use them all

I will upload course material Powerpoint slide for you to use theory on powerpoint slide please use the internationalization theory of below:

Stages theory – Uppsala model
Eclectic theory (Dunning)
Standardisation/adaptation – across the core functions of business – finance, marketing, human resources, logistics, manufacturing, EFQM
Born global –
International Product Life Cycle Model

I forget to choose the citation number. It should not be 15-20 not 1.
Also , the citation style should be Harvard not the APA.

Please log in https://sim.cesim.com/ to check the whole process of simulation result in detail to prepare to write the essay

Login username: y.wang.17@aberdeen.ac.uk
Password: Yjx929170

The below is the newest professor required Essay structure, please follow this structure to write the essay aspossible:

Start of an issue of internationalization, pick an idea to explain why it is important, use the simulation data to be backup evidence
Explore the phenomenon

Body: description (simulation data) analysis (what done)
synthesis of theory with example (criticize, limitation)
Reflect (gap how theory works and does not work in some situation)
Conclusion(15-20%)

70% theory discussion and 30% Cesim case data example

2&3 theories

Use the internationalization theory of below as possible:

Stages theory – Uppsala model
Eclectic theory (Dunning)
Standardisation/adaptation – across the core functions of business – finance, marketing, human resources, logistics, manufacturing, EFQM
Born global –
International Product Life Cycle Model

The theme of the course-
1.3 Module & Learning Outcomes:
The aim of this module is to provide you with a critical understanding of the Internationalisation process and an ability to develop effective interpretation and analysis of some of the decision-making processes relevant to international organisations.
This course aims to provide students with:
• A broad understanding and holistic view of the drivers of the processes of internationalisation and global business
• effective approaches to the management of the international organisation
Learning Outcomes:
On completion of this module, delegates will be able to:
• Evaluate approaches to internationalisation and to the management and development of international organisations
• Discuss the characteristics and approaches to the effective management of international organisations

This is extremely important and please go through it carefully.

I will be highly appreciated you get all these updated information to write the essay. If you have any difficulty to access simulation result online, just let me know.

LAST REMINDER: the assessment brief document is still vaild and you can use it together with the prof’s required essay structure to construct the essay.

JUST KEEP IN MIND FOR THIS ESSAY
The priority part of essay is always be the critical discussion and analysis on internationalization theory.

I will upload more helpful academic journals to help you save your time. Thanks for yur help.
Waiting to see the final paper!

The latest follow-up for the essay from the prof:
1. Simulation backup evidences can be the general format of context description of certain characteristics.
Ex. Asian market is more price-sensitive to mobile products due to certain cultural factors ; Europe market is technology-orientated due to balabalbabala from the case description of simulation to support or against the agrument from the theory
2. Do not focus too much detailed data analysis of simulation in the main body
3. The weight of theory discussion is prefered to account for 80%
simulation case examples of different internationalization methods like the method of exporting, outsourcing etc can lower to 20% for total lengt


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