Company I chose: GoGoVan Company Website: https://www.gogovan.com.hk/en/ This is a group project, full instruction is attached. I’m only responsible for the “Recommendation” part. Since at least 8 recommendations is needed for this part, below please find my suggestions on those 8 recommendations to be written on. Expert, please feel free to write other recommendations as well. Recommendation: 1. SEO, SEM, Banner Ads, Social Media, traction article (Content Marketing) can emphasis enhancement 2. Influencer 3. New Keywords (ZMOT) 4. Incentives (enhance Coupon code usage) 5. Loyalty program (point scheme, Database marketing) 6. Apps Popup message 7. Collaborate with ecommerce site (i.e. API, promotion campaign such as promote code and instant delivery service) 8. Regular co-brand with Exhibition – (apart from current can co-brand with more industry) 9. Promote GoGoVan is “Hong Kong People’s GoGoVan”
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